Sunday, November 1, 2015

"Using Morphological Analysis To Solve Complex E-Learning Problems"
By: John Aleckson
Web Courseworks: a learning technologies company

 The scenario begins by presenting a situation in which a business has multiple decisions and scenarios to deal with. Possible questions that may need to be answered: How do you compensate Subject Matter Experts (SMEs)?, Do you hire full-time employees or do you outsource?, etc, etc. All of these are issues facing businesses where analytical methods could assist in the decision making process.

In this article, the author selects morphological analysis to use in this selected scenario. The benefit of morphological analysis is that it allows the analyst to look at an issue from many different angles and allows for the discovery of different and unique details of a problems. In the example the author uses a situation in analyzing how a business should go about hiring a SME.

As you can see, the general issue at hand is how to hire a SME. The two overarching factors are SME Compensation and SME Involvement in the project. There are then 3 levels of commitment criteria to analyze and 4 factors of compensation to input into the matrix and analyze. Depending on the resources available and the exact project at hand, you can then select the best or the top few SME situations that will fit your current projects/scenario.

The main criticism of this is that it does not go into detail as to how you select the various factors to input into the matrix. Similar to the issues of MCIM, there still is the potential for bias when it comes to "weighting" and deciding what to input into each box. If an analyst already has a preconceived idea of the best plan this method's usefulness will be severely weakened. The author mentions and I agree, this method is best when a group of people work on it. If only one person works on it the advantage of idea generation is definitely weakened as well.



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