MetaCarta is targeting specific industries where geographic information is a critical part of the business, such as the critical infrastructures, educations, and fraud detection.
MetaCarta sites this example for its use in the business sector: “Before an oil company commits to spending millions of dollars to drill a new well, geographic intelligence could be used to comb silos of information about that specific location, illustrating on a map whether the area has been drilled previously, when the lease expires, and other relevant trends about the site.”
MetaCarta's GIS technology comprises three components:
Geographic Text Search - combines text and geographic search capabilities for structured and unstructured data that can then be displayed on a map
GeoTagger - provides XML metatagging of geographic sites so they can be stored, and indexed
Geographic Data Modules - a collection of places, names and coordinates with assigned significance values and natural-language processing based on business or topic